About Joe

Joseph Hatch


An art director at DO:BETTER in Ann Arbor, Michigan, Joe is also an experienced web designer, digital illustrator and fine artist with a love for locking up type and designing pretty much anything for new or existing brands.

He started his education studying special effects makeup and stop-motion animation for film in the Industrial Design Technology program at the Art Institute of Pittsburgh in the late 1990s. After working as a designer & illustrator at 36squares in Holland, Michigan – crafting logos and beer label artwork for New Holland Brewing Company – Joe freelanced as a web & graphic designer for companies such as AI Film & Video, Duluth Trading Company and was the creative director at Synqronus Communications while living in the Madison, Wisconsin area where he returned to school in 2014 to earn a Web Design & Development certificate and his Associate of Arts degree in Graphic Design & Illustration from Madison College.

Prior to joining DO:BETTER in the fall of 2021, Joe was the Senior Art Director at REGROUP, a brand transformation agency in his birthplace of Ann Arbor where he now lives with his wife and children. In his spare time, he can be found playing music, painting, building stringed instruments, or tending to his chickens and honeybees.