About Joe

Joseph Hatch


An art director based out of Ann Arbor, Michigan I'm also an experienced web designer (UX/UI), digital illustrator and fine artist. I love working with clients to help define their brands. I have a knack for vector illustration, locking up type and designing pretty much anything for new or existing companies.

In my downtime, I can be found playing music, painting, woodworking, building stringed instruments, or visiting with my honeybees.


I started my education studying special effects makeup and stop-motion animation for film in the Industrial Design Technology program at the Art Institute of Pittsburgh in the late 90s. After working as an illustrator at 36squares in Holland, Michigan (namely crafting logos and beer labels for New Holland Brewing) I worked freelance as a web & graphic designer for companies such as AI Film & Video and Duluth Trading Company, followed by a role as creative director and UX designer for Synqronus Communications while residing in the Madison, Wisconsin area. While living in Wisconsin, I returned to school to earn a Web Design & Development certificate and completed my Associate of Arts degree in Graphic Design & Illustration at Madison College.

Returning to Ann Arbor with my family in 2017 when I took a postition as the Senior Art Director for REGROUP, working on brands such as DTE Energy, Molly Maid, DFCU Financial Credit Union, Angela Hospice, and Camp Woodbury.

Leaving REGROUP in fall of 2021 to pursue more branding work as the Art Director for DO:BETTER where I worked on projects for Automation Alley, the Integr8 Conference, XN Supplements, and Prentice 4M.