Joseph Hatch

Art Director & UX/UI Designer

Joseph Hatch


I am an art director, an experienced web designer (UX/UI design) and illustrator. I love working with clients to help them define their brands. I've got a knack for vector illustration, and designing pretty much anything for new or existing companies.

In my downtime, I can be found playing music, painting, green woodworking, building stringed instruments or working with my honeybees.


I started my education in Industrial Design at the Art Institute of Pittsburgh and a few years later, began my professional career in 2005 as an illustrator for 36squares in Holland, Michigan (namely crafting logos, websites, apparel and beer labels for New Holland Brewing Company). In 2010 after moving to the Madison, Wisconsin area I freelanced as a web designer and graphic designer for companies such as AI Film & Video and Duluth Trading Company. I then helped launch Synqronus Communications, a local media production company as their Creative Director and UX Designer. While in Wisconsin, I earned a Web Design & Development certificate and an Associate of Arts degree in Graphic Design & Illustration from Madison College.

In 2017, as the new Senior Art Director for REGROUP, a brand transforation agency here in Ann Arbor, I worked with brands such as DTE Energy, Molly Maid, DFCU Financial, Angela Hospice, and Camp Woodbury.

In the fall of 2021, I joined DO:BETTER to pursue more intensive branding work as their Art Director where I worked on projects for Automation Alley, the Integr8 Conference, XN Supplements, and Prentice 4M.