DFCU Financial – "Cash Back Ticker" Campaign.
The ticker uses HTML5 and Javascript to refresh every few milliseconds–according to some ismple math, divided by seconds in a year and used the live time in the users browser.
We used the Ticker concept in Pre-roll and TV spots as well as billboards, in-branch signage and online digital ads. For continuity, the digital ticker amount in the ads—rapidly creeping up to $31 Million to be distributed to members in January—upon click-thru the ticker continued to grow and matched the live amount on the Calculate Your Share landing page.
The Campaign was so successful they chose to reset the timer in January and all the adds could be repurposed the following year, adding in a different total at any point would adjust all “tickers” out in the wild to sync with the landing page the Cash Back Calculator.
Direct Mail • Branch Posters • TV spots
DFCU Financial – "How Much?"
This campaign focused on simple iconography displayed in artful aspect-responsive patterns to draw attention to how much Cash Back DFCU gives back each year. E.G. X-number of swimming pools, cars, round-trip flights, houses, laptops, Vintage arcade machines . . .
The COVID-19 pandemic hit, just before this was set to roll out — so we pivoted away from in-branch signage, and leaned in on digital display, as well as YouTube/ConnectedTV pre-roll with the media spend, just before launch.
Branch Posters
Digital Leaderboards and Billboards
