DTE CleanVision

DTE Energy CleanVision

ART DIRECTION

Client: DTE Energy
Agency: REGROUP

I art directed this award-winning 30-second TV spot for DTE Energy's launch of their new CleanVision initiative. Working with Seventy7 Productions to shoot this piece – affectionately known as "Buzz" – the closeup footage comes from my very own honeybees captured on a RED Digital Raptor.

We wanted to show the breadth of DTE's many programs and how they'll benefit "all the little things". Additional footage of each scene was captured while shooting the larger brand spot to cut together supporting 15-second vignettes to extend this campaign for pre-roll.