DTE Campaigns

DTE Energy CleanVision

ART DIRECTION

Client: DTE Energy
Agency: REGROUP

I art directed this award-winning 30-second TV spot for DTE Energy's launch of their new CleanVision initiative. Working with Seventy7 Productions to shoot this piece – affectionately known as "Buzz" – the closeup footage comes from my very own honeybees captured on a RED Digital Raptor.

We wanted to show the breadth of DTE's many programs and how they'll benefit "all the little things". Additional footage of each scene was captured while shooting the larger brand spot to cut together supporting 15-second vignettes to extend this campaign for pre-roll.

DTE Appliance Recycling TV

ART DIRECTION

Client: DTE Energy
Agency: REGROUP

DTE needed an attention grabbing concept to explain their popular appliance recycling program. They'll send a crew to safely pickup and remove your old working fridge and recycle them with the help of Goodwill's Greenworks facility in Detroit and pay you $50 cash.

DTE Digital Advertising

ART DIRECTION & ANIMATION

Client: DTE Energy
Agency: REGROUP

Worked on dozens of digital ad campaigns for DTE Energy during my tenure at REGROUP. From high-impact digital from vendors such as Undertone to HTML5 animated banner sets in the usual sizes via Sizmek AdBuilder.