4M Venue Icons

4M Venue Icons

ILLUSTRATION & USER PERSONAS

Client: Prentice 4M
Agency: DO:BETTER

4M is defining the 15-minute neighborhood with ride sharing, corporate housing, co-working space, even podcasting studios. After purchasing and renovating the historic Lucky's Market building in Ann Arbor, they opened Venue, an event space, bar with take-out ghost kitchens.

I was tasked with crafting avatars for each of the kitchen themes. Starting with personas and conceptual sketches to explore NFT art, the client ended up choosing to wrap the company icon in the environment of each ghost kitchen. The icons live on their app and larger environmental versions act as animated digital art on location.